That’s Good Sh*t
You get out what you put in. And when it comes to what you feed your dog, the results are obvious. Digestive and gut health is one of the top concerns for pet parents, and their dog’s poop is one of the clearest indicators of overall health.
When ingredients are high quality and nutrition is thoughtfully formulated, the outcome is simple. Healthy digestion. Good shit makes good shit.
Our job was to disrupt the category and talk candidly about one of our customer’s biggest concerns, in a way that’s instantly memorable and funny.
CAMPAIGN & REBRAND
Role: Senior Art Director
Client: Natural Balance
Director: Matt Uhry
Production: Kaboom
Agency: Funday
Creative Director: Stefan Smith
For That’s Good Sh*t, we reimagined the ultimate proving ground for dog food using AI to art direct dogs into precise poses that would have been almost impossible to capture naturally. This let us create a consistent, playful world of dog personalities to match our punchy copywriting. Creative AI tools helped extend what was possible.
