Natural Balance
Natural Balance believes that nutrition has the power to heal.
From originating the Limited Ingredient diet that has helped pets with food sensitivities thrive for decades, to formulas designed to target more serious health concerns, Natural Balance combines the power of natural ingredients with the efficacy of science.
Our job was to help as many pet parents as possible discover Natural Balance and the relief it provides for pet and owner alike with a new tagline, brand platform and launch campaign encompassing all sub-brands.
CAMPAIGN & REBRAND
Role - art director
Client - NATURAL BALANCE
AGENCY - FUNDAY
Life with pets is good. Life with pets who feel their best is even better.
We created a new brand platform: “Feed Well. Feel Well.” and launched it with a campaign that tapped into the moments every pet parent knows and showed how Natural Balance can make them even better.
From social to OOH - and even audio ads - we made the most of our construct and those insightful, cute pet moments to connected with our audience by acknowledging their journey: understanding the difference between good and even better.
